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9971 Northland Dr, Rockford, MI 49341 Call 616-866-1951

Over 100 Years of Experience Combined Your One-Stop Shop

Family Owned for 3 Generations

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GE Everyday Profile
Serta Labor Day
Furniture Sale Up to 80% off

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All Things For Your Dream Home, All in One Place

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Welcome to the Family Get to Know Bell's Home Furnishings

Bell’s – Style, Selection and Value – Since 1951. It’s our pleasure to welcome you to Bell’s Home Furnishings. We are the largest complete home furnishings store in north Kent County. Our newly remodeled showroom displays a vast selection of on-trend furnishings. Bell’s, a member of one of the nation’s largest buying groups, offers a “price match guarantee,” ensuring that you always get the best value. As a family-owned business, we made a commitment years ago to have the most knowledgeable professionals assist you with your purchase. We do this by consistently attending in-service trainings and shopping markets and shows to research the latest products, brands and trends. Our team is friendly and willing to take the time to discuss the details of what you need for your home. Whether you want to stop by to learn more—or plan to purchase furniture, mattresses, or appliances—we’ll treat you like family and assist you every step of the way.

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Proudly Selling Name Brands You Know & Love

Ashley Logo

A signature look for every room. Whether your style is rustic farmhouse, mid-century modern, or traditional, Ashley Furniture has what you need to make your house a home.

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Flexsteel Logo

Furniture that is built to last, nice to look at, and keeps you comfortable. Flexsteel allows you to custom design beautiful furniture made with their Blue Steel Spring so it lasts.

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Modern style with clean lines. Transform your kitchen into the centerpiece of your home with products from GE. These products were designed with the idea of working for you and meeting your needs.

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Whether you’re a “side-sleeper” or a “hot sleeper,” Sealy makes high quality mattresses for all comforts. Since 1881, they have been helping American families sleep better with quality and support.

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Appliances that work the way you expect them to! Every appliance is made with “Whirlpool-detail,” whether it is a front load washer or a built-in oven, they are made to create cleaner, more flavorful, more efficient homes.

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Craftmaster Logo

Craftmaster has hundreds of styles and thousands of fabrics to choose from. We make customer ordering EASY! You should have no problem designing something you will absolutely love!

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When You Shop Local Your Money Stays In Your Community

Local Charity Wolverine Worldwide Family YMCA

Bell’s Home Furnishings proudly supports several local, non–profit programs that help make a difference in the community. We’re passionate about helping our children thrive by surrounding them with support, guidance and opportunities that push their boundaries.

This is why we’re proud to partner with the Wolverine Worldwide Family YMCA in Belmont, MI. Group activities combine healthy relationships with creative programs to help young people nurture social skills and teamwork, enhance self-confidence and build character–all while making memories that last a lifetime.

Giving Towards The Unexpected Hits Home

In 2013, Steve Bell, our company president, was working out in a fitness room while on a business trip out of state. Even though he exercised regularly, he noticed an unusual fatigue. Steve went to a local ER and followed up with physicians at home, where he was later diagnosed with ALS.

The average life expectancy for people with ALS is two to five years, but Steve’s beating the odds. With encouragement from his father, Victor; wife, Pam and daughters, Ashley and Lindsey and their families, he has participated in clinical trials, shared his ALS journey with medical students, sent the “ice bucket challenge” coast-to-coast, and participated in many fundraising walks and activities.

Read more about Steve and how the Bell’s Home Furnishings family has helped raise awareness and thousands of dollars to support the ALS Association»
  • Financing Give your home some credit! Our special finance and payment options make your dream home a reality. Save time with online pre-approval.
  • Price Match Shop with confidence! We rarely see a price that beats our deals, but if you do, you’re covered! We'll match the product prices of major online and local competitors in our marketing area.
  • Delivery Whether you’re purchasing a new mattress, sofa, or the latest French door refrigerator, our experienced delivery and installation team ensures that you receive Bell’s “5-Star Delivery.”
  • Services Complete satisfaction with your new furniture or appliance purchase from Bell’s doesn’t end on the day of the delivery. We make sure to take care of you even after the sale.
Google Reviews

Our Customers Know Us Best Here's What They Have to Say

My husband and I always go to Bell’s for our furniture and appliances. They always seem to have the best prices. We recently purchased new living room furniture—the quality is really nice. I think we worked with just about everyone on their sales team—they are all very helpful—we just love our furniture!

Google G Erin

We just received our new furniture from Bell’s. This was our first time in their store and it is so much bigger than what we thought. Their sales people were not pushy, they were super knowledgeable and helped me choose fabrics and finishes for my custom order furniture. Glad to support local, too! Thank you, Bells!

Google G Steve

I loved working with these guys! My sales person helped me find the right mattress for me–I have slept like a rock ever since! The delivery team was on time, friendly, and very efficient. They even showed me how everything worked with my new appliances after they hooked them up.

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